FRAY — Where Structure Meets Softness
FRAY is a new editorial hair collection presented by The Hair Magazine (The Hair Mag).
It is a visual study in tension — between structure and softness, precision and unraveling.
Inspired by the raw edges of fabric, the collection explores the beauty found in imperfection.
Each hairstyle captures a moment where control gives way to pure expression.
FRAY challenges traditional ideas of polish and perfection in modern hair artistry.
Every look reveals vulnerability as a new kind of architecture.
Soft textures meet sharp lines, creating balance through contrast.
The collection celebrates undone beauty and raw emotion in every strand.
Through FRAY, The Hair Mag redefines what editorial hair design can be.
It is a bold statement where control meets chaos, and imperfection becomes art.
Color by James Abu Ulba & Marie Josee Mederios; Art Team: Zoe Boysen, Amanda Venhaus, Cynthia Veilledent; Makeup by Ekaterina Ulyanoff; Styling by Florence Odurand; Models: Penelope Chantal, Leila Marie, Mel Yanga, Leonie Vachon, Jade Selena; Photography by John Rawson, assisted by Paul Gill; Post Production by Hume Retouch.
