Juan Luis Soria Gomez
Embarking on a Journey: Juan Luis Soria Gomez’s Legacy in Hairdressing”
In the vibrant world of hairstyling, some stories stand out for their innovation, dedication, and impact. Today, we delve into the remarkable journey of Juan Luis Soria Gomez, a trailblazer whose name has become synonymous with excellence in the realm of hairdressing.
From humble beginnings inheriting his craft from a family legacy, Juan Luis set forth on a path that would redefine the standards of the industry. His narrative is one of passion, perseverance, and an unwavering commitment to his artistry.
Join us as we uncover the milestones, accolades, and the artistic evolution that shaped Juan Luis Soria Gomez into the iconic figure he is today. This is a tale of a maestro whose creativity and dedication have left an indelible mark in the world of hairdressing, inspiring generations to come.
“Juan Luis Soria Gomez’s Remarkable Journey in Hairdressing“
Juan Luis Soria Gomez began his career in the world of hairdressing back in 1990, inheriting the profession from his mother, Pilar Gomez, at Madrid’s Rizos schools. Over the next five years, he balanced his work at the family salon while pursuing various training opportunities.
In 1995, a significant shift occurred as he moved to Granada and, alongside his wife, Irene Osuna, inaugurated the Soria Hair-Studio, marking the start of a collaboration with Wella Profesional.
Throughout his trajectory, Soria has worked extensively in both men’s and women’s hairdressing, eventually owning three salons in Granada. By 2015, he shifted his focus to men’s hairdressing, becoming responsible for grooming training at the Grupo7 Training Institute in Granada. Simultaneously, in that same year, he established the professional product line Captain Cook Barber Products, now a presence in 15 countries.
His contributions to the hairdressing industry expanded to creating collections, both for men and women, which garnered significant national press acclaim.
In 2018, Soria made his debut at the Picasso Awards, earning a finalist spot for “Best Women’s Collection” with Eclectica, recognized nationally by the press. The following year, his collection BAUHAIR earned him another Picasso Awards finalist spot for “Best Men’s Collection” and the “Press Award.” This trend continued with OLEO winning “Best Men’s Collection” at the Trend Hair Awards in 2020 and Eighty-TWENTY winning “Best Women’s Collection” at both the Picasso and Trend Hair Awards in 2021.
His 2022 presentation of the STREET ART collection at the Picasso Awards saw him as a finalist in five categories and clinching awards for “Best Styling” and “Best Press Collection.” The same collection made him a finalist in the Trend Hair Awards for “Best Avant-Garde Collection.”
Since 2019, due to his recognition at the Picasso Awards, Soria has conducted training sessions across Spain and has been featured in national press. In 2021, he authored “Fundamentals of Cutting,” showcased in the Barberias Magazine.
In 2023, his EBANO collection for the Picasso Awards earned him accolades for “Best Women’s Collection,” “Best Photography,” and the prestigious “Andalusian Hairdresser of the Year,” receiving recognition from specialized press across Spain, Italy, France, the UK, Belgium, Switzerland, Germany, Poland, the Netherlands, Chile, Argentina, the US, and Asia.
Soria’s journey in the world of hairdressing is undeniably impressive and continues to inspire the industry with his innovative collections and dedication to grooming education.
