Floral Collection by Shogo Ideguchi
Introducing Shogo’s latest Collection at Fabric Salon in Japan, showcasing a vibrant fusion of multi-layered textures in ‘Floral’ inspired imagery. Shot at The Loft studios in London, the collection seamlessly blends Japanese and London cultures. Post-pandemic, Shogo’s vision steers away from darkness, advocating for a brighter, more vibrant expression in both people and fashion. This collection encapsulates a story of transformation, symbolizing resilience and optimism in the evolving landscape of beauty and style.
“After pandemic Covid-19’s My idea and
mood for hair creation goes away from
dark things, people and fashion should go
brighter and vibrant ..”
Shogo Ideguchi
Hair: Shogo Ideguchi @ Fabric Japan
Photography by John Rawson
Assisted by Paul Gill
Post Production by Hume Retouch
MU by Lan Grealis
Styling by Jamie Russell